Virtual reality is for impressive headsets, giving you the possibility to immerse yourself in a complete new world.
Do you have an Oculus at home or a HTC Vive? Most of us don’t.
The reason why we are not all using VR and Augmented reality glasses is because the hardware is quite expensive.
But why not buy a Google Cardboard or the new Aryzon, the cardboard of AR? It’s a great first experience with VR an AR.
We do not realize yet that most of us will be common VR and AR users as soon as the price of these glasses start being more economic. Google cardboard and Aryzon or cheaper hardware from less known brands are democratizing our VR and AR experience. The Google Cardboard graphics are considerably inferior and the immersion is not so sophisticated, but it has serious advantages:
First of all, a Google Cardboard is impressively cheap. From 5 euros you can experience virtual reality in your home. This saves you several hundred dollars for an expensive headset and a PC with good specs.
Secondly, you already have the screen - your phone. To use the screen simply place it in the device.
Finally, and undoubtedly, is the content. Google Cardboard already has more than 1000 applications in the Play Store.
We still have a long road ahead of us, but of one thing we’re sure: Google, Apple and Facebook want to make VR popular and available to all people.
AR and VR in Europe
We are a bit slow in adapting this new technology but little by little we’re catching up. Events like London’s VRX 17 with speakers like Tony Parisi from Unity or Microsoft’s
Leila Martine or even representatives from business like Marcus Kühne strategy lead of Immersive technologies at Audi are proving we’re getting there.
So, what sectors in Europe are opening their doors to this new technology?
Healthcare and fitness companies are applying VR for medical training, mental treatments and physical rehabilitation. Nesplora is such a company. This basque Neurocientific company is funded with the objective of analysing human behaviour using emerging technologies.
Isla Calma, one of their products is a virtual tropical island that distracts patients from anxious, stressful or painful situations.
Education is an emerging sector for VR and AR use. The Danish Labster is a company that develops fully interactive advanced lab simulations.
We’re familiar with the examples of medical students learning with VR, but these simulations are based on mathematical algorithms that support open-ended investigations. Gamification is integrated to stimulate students and to highlight the connection between science and the real world.
Being able to show the future investment of your customer in virtual or augmented reality is a luxury most real estate agencies can afford. And most of them have already. Although they are New York based right now, this VR company offers customized and white labeled applications for Real Estate and was founded in Poland: check out VR Global.
One of our favourites is the Icelandic Sólfar that creates and publishes pure VR games. Their mission is to thrill players, define the medium, and establish Sólfar as the category leader in virtual reality entertainment.
Thomas Cook is ahead of the game in the European tourism industry. As customer you can visit Egypt, Cyprus, Greece, New York and Singapore in VR, allowing them to enjoy a range of experiences. Sales went up and right away in the first 3 months they launched the product.
The way we consume content is changing offering journalism the possibility to bring news to people in a completely new way. Inde, an augmented reality company with headquarters in the United Kingdom created products and experiences for companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others. Check out their BBC Frozen Planet Augmented Reality.
More sectors are to be affected by this new technology and many already are. If you haven’t had the chance to try it out yet, we suggest cheap headsets and anyway soon you will be able to shop, learn or get a close encounter with VR or augmented reality, we promise.