We all agree that the possibilities of VR are endless and every sector is affected by this new technology. But what do you use once you’re in this new reality and how do you use the tools?
Here’s a list for designers and consumers with possible features for VR experience:
Designing in VR
Artists and designers are the lucky bastards in VR: a great amount of VR tools are logically available for those people who work most in virtual reality environments.
Google developed Tilt Brush and PaintLab for HTC Vive. Tilt Brush and PaintLab really provide artists a space to paint in 3D, directly in the VR world. The artist can make use of different tools like a variety of brushes and he or she can actually step inside his or her piece of art and share it.
Story Studio’s Quill for Oculus focuses on filmmaking in VR, and is being used for concepting, character and art development or entire VR narratives. Oculus made character art a lot easier with its VR 3D modelling experience.
Oculus Medium for Oculus Rift is ideal for character design by choosing complex structures, or export for 3D modelling and printing. Artists use controllers to design.
Collaborating and sharing prototypes
Sketchfabs webVR feature makes it possible to share your prototypes in VR.
Everybody can look at the prototype in 3D from all sides and everybody can ad comments in the form of annotations.
Shopping in VR
Payscout enables us to develop VR experience with the possibility to shop and purchase physical products inside a Vr experience.
This means we can now shop with our Visa without having to get out of the VR world: a great solution for consumer experiences.
Lowe’s Innovation Labs use Google's Tango technology to actually help consumers to shop in a VR store by indoor mapping and depth-sensing.
Their Holoroom How To gives customers a step-by-step guide to complete their own DIY project in virtual reality environments.
Focusing on home design, they’ve also developed the possibility for consumers to style their home in VR, visualize their new space in MR and improve their home completely, using these tools with Tango and HoloLens.
Video in VR
Facebook’s 360 Capture SDK makes it possible to embed 360-degree photo and video capture into VR experiences and share them on platforms like Facebook.
This way people without VR headsets can get a taste of the 360 experience and people who do have the right hardware can replay moments in full VR.
VR is coming of age and a lot of tools are developed to make not only the end-users’ experience even more life-like, there are a even greater amount of tools being developed for the people who work with this new reality. They are the ones who are making your customer’s experience unforgettable.