62 percent of shoppers still prefer mortar and brick over e-commerce. The majority of them still wants to see, touch and feel the items they’re shopping for.
And in some occasions we’re one of them.
Being able to offer the consumer more information inside the traditional store could mean a huge advantage on their competitors.
Augmented reality is this new technology that will change our way of shopping, consuming.
AR makes us smarter as consumers
We like to know what we’re buying:
where does the product come from?
what ingredients is it made of?
what recipes can we make with it?
is it a sustainable product?
is it nutritious?
does it contain anything I’m allergic for?
how do I open the package?
how do I assemble it?
Instead of informing the consumer by using the package of the product or referring to the product’s website or app, what about AR?
Augmented reality makes all the possible extra information on consumer goods interactive for the customer.
Not only does it provide a lot more information, augmented reality is more than some text.
It offers accurate, up-to-date information in different forms: text, video, sound,...
AR is actually informing the consumer while shopping.
AR and VR as a service
Retail also means service. You’re not just selling the product, you’re also offering a service in your shop to your customers.
Offering them a setting, the right accessories or providing them with the possibility to adjust their choice to their personal lifestyle is what they choose for when they come to your store.
All of these details are what makes your customer’s experience complete. This is where you connect with your customer.
Imagine being able to hyperpersonalize their buyer process this way:
North face made their shopper experience how it would be like to actually use their goods in the environment they were made for wearing.
L’Oréal is boosting their e-commerce sales and attracting younger shoppers to its products with their AR app:
Don’t implement AR and VR for the sake of technology
It’s time to catch up, that’s for sure, but implementing this new technology for the sake of being a modern, up-to-date brand can cost you revenue.
Implementing AR or VR is part of your strategy.
It’s important to know what your customer’s profile is, what information is relevant for them, what service makes your brand more authentic.
So, before jumping into a VR or AR experiment: set out your goals, your customer’s preferences, the pitfalls.
Are you up for it?